Mobile Platform
personal, permanently connected, always carried, build in payment channel, present at point of creative impulse, accurate audience
-Tomi Ahonen upcoming book Mobile is 7th Mass Media Channel, 2008-
MMT Batch 2 GroupM
GroupM Interaction Indonesia
1 comment:
Mobile juga sangat penting untuk penyebaran informasi.. Lihat saja seberapa sering orang2 mengakses app2 sosial dan informasi ketika mereka sedang berada di jalan..
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